Aj Wine

About Us

AJ Wine Trading, operating under the banner of World of Senses, is a leading wine importer and distributor in Vietnam. We are a privately owned enterprise with a comprehensive distribution network spanning the entire country. Since our inception in April 2005, we've dedicated ourselves to offering unmatched value by meticulously curating a unique selection of wines. Our commitment to quality and cost-effectiveness ensures a superior price-quality ratio, distinguishing us in Vietnam's dynamic wine market.


At AJ Wine Trading, our attention is exclusively on wines and spirits. This specialization allows us to dedicate all our efforts towards sourcing high-quality products directly from producers and offering them to our customers throughout Vietnam. By managing our portfolio this way, we ensure both the quality of our products and service and pass on cost savings to our clients. Our expertise in the On-Trade market means we cater to a diverse range of customers. From cozy boutique restaurants and trendy cocktail bars to upscale resorts, hotels, and catering services, we supply a variety of establishments. Our goal is to support our clients by enhancing their offerings and helping to create memorable experiences for their guests.


Quality is our priority, a commitment evidenced by our extensive collection of certified organic wines. Yet, our focus extends beyond the "Organic" label. We prioritize wines that not only meet organic standards but also stand out for their quality and character. Our commitment to sustainability is integral to our business. We partner with producers who are equally dedicated to making a positive impact on the environment and local communities. Our sustainable practices extend throughout the supply chain, from careful water and electricity use to protecting biodiversity and ensuring the long-term health of vineyards and soils. These efforts are about more than just making good wine; they're about making a difference for future generations of farmers.


Our hands-on approach in outsourcing, importing, and directly distributing our wines and spirits allows us to tightly control the entire process. This direct oversight results in the best possible quality/price ratio for our clients. Our operations are finely tuned from logistics to stock management, ensuring that every delivery from the vineyard to your table is seamless. In addition to our commitment to quality and value, we take great pride in our excellent after-sales service. We have a steadfast policy of providing timely responses to our customers, ensuring their needs are always met. Our after-sales services include staff training, wine coolers and accessories, wine tastings, winemaker dinners, and more. Discover the AJ Wine difference today. Contact us to explore how we can enhance your wine selection and support your food and beverage operations.